Dubai Strategic Plan 2015

The purpose of this assignment is to ask, and answer the question, “How does the Master of Sports Management program align with the long-term vision for Dubai, the American University in the Emirates and the United Arab Emirates. This exercise will facilitate students’ strategic planning for marketing the Master of Sports Management program.

Examination and analysis of the Dubai Strategic Plan (read www.dubaiplan2021.ae/dsp-2015-2) and Dubai Plan 2021 (read www.dubaiplan2021.ae/the-purpose)  will help students understand the importance of strategic planning in the process of marketing the Master of Sports Management program.

Each student will read for understanding; the Five Pillars of the Dubai Strategic Plan from the perspective of their assigned group(s). After reading the Five Pillars students will answer the question

“How does the Master of Sports Management program objective of producing Proud, Prepared Leaders align with the long-term vision for Dubai, according to Dubai Plan 2021?”

Examples and Descriptions of “How” for each Pillar is work 10 points/50 total assignment points.

Answer from the perspective of your selected group.

  • Event Operations – For each of the Five Pillars, provide examples (5points) and descriptions (5points) of “how”?
  • Creative Design – For each of the Five Pillars, provide examples (5points) and descriptions (5points) of “how”?
  • Outreach & Recruitment – For each of the Five Pillars, provide examples (5points) and descriptions (5points) of “how”?
  • Media & Public Relations – For each of the Five Pillars, provide examples (5points) and descriptions (5points) of “how”?

Course Learning Outcomes:

  • Discuss the impact of changes in the technological, social and economic environments on an organization’s marketing function on consumer and organizational buyer behavior

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